Ajee Valentine who was one of the first MCs of the Varsity Cup competition, shed light on the University of Johannesburg’ Steinhoff Koshuis Rugby team, and Young Guns squad, on what it takes to make it and ‘go all the way’.
The University of Johannesburg’s Steinhoff Chiros launched their Koshuis Rugby League at the Rugby Club on Wednesday, and in attendance was the Young Guns squad, first team coach Werner Janse Van Rensburg, valued media and Steinhoff International Marketing and Brand Manager Ajee Valentine.
Mr Valentine was talking about going all the way as an individual, how success is “not permanent”, and also how disappointments are “not permanent”. Mr Valentine began his Varsity Cup involvement as an MC when the competition was first introduced and reflected on how big the competition. Steinhoff International’s vision for excellence and brand management has played a significant role in this.
“The Varsity Cup tournament was founded in 2008. It featured the rugby teams of eight universities, with Maties, Madibaz, NWU Pukke, TUT Vikings , UCT Ikey Tigers, UFS Shimlas, UJ and UP Tuks being the founding members of the competition,” said Valentine.
He spoke to the young athletes and aspiring media journalists about having “serious fun about your profession and what you do”.
In attendance was FNB UJ’s MC, Melody “UJ Sheriff” Miya, and he talked about how he looks up to Ajee Valentine and the journey he took from Varsity Rugby, into a special role at Steinhoff International, who are of course, one of the main sponsors of the Varsity Cup.
“I personally look up to Ajee and applaud him for all the hard work he has done for this competition, and the importance of managing a brand and managing yourself,” said Melody Miya.
“If you do the same thing tomorrow as you did today, you are not moving forward,” said Ajee Valentine. Valentine spoke about his role and function at Steinhoff International, which is an internationally recognised company. “Within South Africa it includes the successful Varsity Cup and all four competitions (Varsity Shield, Young Guns and Steinhoff Koshuis Rugby), as well as the extended 280 teams on 16 universities campuses, adding value to each player from March to November. Making rugby serious fun.”
The overall theme on the night was to always strive to be a better player, take pride in what you do, and how nothing in this world is permanent. He urged the players to make a mark for the university and for themselves, and to prove themselves in striving for excellence in the game of rugby.
By Nkosinathi Shazi